ABOUT PROJECT 6
Meet Project 6, the unconventionally bold soul-child of designer Shaindy Backer. A transitional ready-to-wear collection with as much poise and grace as edge and malleability, Project 6 redefines the classic notion of femininity. Here, airy cuts and square, asymmetrical shapes take a turn toward unexpected drapery, revealing a refreshing departure from skin-taut slips. Exposing only the striking simplicity of womanhood, Backer’s free-spirited collection offers flowing, artistic, versatile pieces that effortlessly carry from day to night.
“It’s about the art of femininity,” says Backer. “I want to show women that it’s not about displaying their bodies to the world, but rather presenting the viewers with a beautiful story. Project 6 is meant to inspire confidence and celebrate individuality.”
Backer’s collection offers a vast range of possibilities, with apparel ranging from daywear basics (such as frocks, tunics and dresses) to statement pieces (such as asymmetrical hemmed wrapped dresses, detailed rope belts and meticulously crafted hair accessories.
Designed for the woman adventurous enough to risk straying from the standard, Project 6 imagines femininity as a truthful, liberating expression of style, attainable by anyone. Backer’s collection aims to empower women to take fashion into their own hands, expressing their personalities through bold, powerful, colorful choices.
Her fashion acumen noticeable early on, Backer’s love for clothing only intensified after attending the Fashion Institute of Technology in New York City. Surrounded by artists and creators, she was inspired to tackle the world of fashion full force. Backer, who by the age of 25 had already had a line of hair accessories in Anthropologie, Henri Bendel, Nordstrom and Forever 21, made a name for herself with Project 6 NY, which struck a special balance between the simple, the sophisticated, the classic and the modern.
Deeply inspired by her 5 children, and hoping to create something for them to look up to, 33-year-old Backer’s sixth passion project came from a desire to awaken more than her inner creative voice. Jumpstarting an artistic career in her early 20s, Backer intended to craft a piece both brazenly fashion-forward and — for hard-working women all around — intrinsically easy to wear. Project 6 was born, expressive toward all personalities, full of flowing fabrics and gorgeous colors, and unusually daring. Garments explore the ethos of femininity, each paying homage to a different facet of a woman’s individuality. Shoppers can choose from categories such as Bold, Luxe, Savvy and Liberated.
Backer’s pieces emphasize simplicity sparing no detail, with focus on how an item drapes, how it falls on the body and how it moves. They nod toward her inspired travels throughout Europe and India, where she took note of bold fabrics, bright colors, and the unexplored trends in fashion.
For New York-raised Shaindy Backer, life has always been a balancing act. From opting to take night classes at the Fashion Institute of Technology to save daytime for family to tempering her sense of fashion with an Orthodox Jewish upbringing, Shaindy has spent the majority of her life successfully navigating the world of womanhood with a forward-thinking approach. Her newest endeavor, Project 6, is no different.
At 18 years old, Shaindy left home to pursue a career in architecture, quickly realizing that her admiration for construction didn’t lie in blueprints or sheetrock, but in patterns and fabrics. However, by the time she was 21, her love of fashion took a backseat as she embarked on a mission to build her family as a newlywed and a mother to one—still, settling down was nowhere in sight. Shaindy enrolled in night classes at FIT, reinvigorating her passion for all things wearable, and soon found herself immersed in the world of fashion and retail. She designed hair accessories, participated in trunk shows, and by the age of 23, Shaindy had been picked up by designers and stores like Henri Bendel, Anthropologie, Nordstrom, and Forever 21.
Backer’s early achievements marked the beginning of a unique trajectory, which was followed by the birth of four more children.
The 30-year-old mother of five was fulfilled by her personal life, yet Shaindy felt a tug on the professional end, and a calling to bring a new idea to life that would resonate beyond her personal stylistic choices. In what would appear to be a polarizing position, Shaindy’s religious adherence allowed her to embrace the varying lifestyles of women internationally, giving her insight into the world of fashion on a more global scale and inviting the question: What does it mean to be feminine?
Project 6 presented a direct answer to the question, bringing to the fashion world a refreshing departure from skin-taut slips while embracing individuality in a bold yet sophisticated style. The line is for the woman who lives on her own terms, whether that means adhering to strict ideals or eschewing them in favor of a free-spirited approach to life—or anything in between. The line merges the traditional with new direction, sophistication and innovative construction, brought to life by Shaindy’s insistence that a woman express her innermost self in a way that makes sense to the individual, pious or not.
Now, at the age of 33, Backer is thrilled to see her designs available across the globe in countries like the U.S., Canada, Kuwait, Dubai, and more. She and her family currently reside in Miami, FL, where they enjoy activities such as horseback riding and swimming. In her spare time, Backer attends classes at the Miami City Ballet does yoga, and spends time with her horse, Bagatelle. An avid traveler, she enjoys drawing inspiration from Europe’s latest trends and India’s use of bright colors and timeless weaves.
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